We didn't arrive at the creator economy from the outside. We grew up inside it, making content, building audiences, and watching the industry struggle to keep pace. REACH exists because the gap between authentic culture and brand strategy needed a company that actually lives in both.
2023
Founded
40+
Team Members
4
Divisions
REACH: In The World
Dylan Huey, Founder & CEO of REACH
"We're a creator-led company in the truest sense, not because we work with creators, but because we were built from inside the culture brands are trying to reach."
That is why people work with us. We understand the audience, how they think, what they care about, what they ignore, and what actually moves them.
Started as a creator. Stayed a creator. Built an institution around it. REACH is what happens when the person building the infrastructure actually understands what it feels like to live inside the culture.
6M+
Own Followers
50+
Brand Deals
10B+
Views
Dylan Huey is part of a new generation of builders who do not separate creativity from business, culture from infrastructure, or influence from ownership. He is not simply a creator, founder, marketer, talent executive, or strategist. He is a product of the modern internet, and more importantly, someone actively building the systems that will define what comes after it.
As a creator with millions of followers across platforms under his stage name Rodin' Flash, Dylan learned firsthand how culture moves online. He saw how audiences form, how trends accelerate, and how individual voices become global distribution channels. But unlike many creators who stop at visibility, Dylan understood that influence is not the end goal. Influence is the entry point.
What makes Dylan special is that he thinks like a creator, operates like a founder, and builds like an institution. He understands the speed of internet culture, but also understands that speed without structure eventually collapses. That insight became the foundation for REACH, his for-profit company spanning marketing, talent, ventures, and studios supporting 100+ brands, 250+ creators, and equity in 25+ startups. Separately, Dylan leads REACH Nationals, the first and only collegiate influencer organization, now at 100+ universities including UCLA, Penn State, and Duke.
Dylan has been a featured speaker at TedX, Consumer Electronic Show, NAB Show, VidCon, Comic-Con, SXSW, Creator Economy Live, the Shorty Awards, and more. At 16, he was managing a roster with 100M+ followers amongst managed creators. He is also co-founder of Daisy, a content amplification platform that has raised $7.8M+ to date. He is not observing the convergence of entertainment, technology, and culture from the outside. He is building at the center of it.
The Culture
This is the world we operate in, and the one we were built from.
Talent
Brand Partnerships
Ventures
Studios
Live & Events
What We Believe
Creators are the
new entrepreneurs.
Culture is not
a marketing tactic.
Infrastructure beats
inspiration.
The best is still
ahead of us.
The Ecosystem
01. Marketing
REACH
Marketing
Creator campaigns, UGC, social strategy, and brand activations that actually reach culture.
↗02. Talent
REACH
Talent
Talent management built for creators who want to build businesses, not just brand deals.
↗03. Ventures
REACH
Ventures
Advisory, incubation, and investment in the infrastructure of the creator economy.
↗04. Studios
REACH
Studios
Original content, podcasts, live shows, and owned IP built for how audiences consume today.