Personal finance has a trust problem. Bloom needed real people talking about real money, in the way Gen Z actually communicates. REACH built them a creator campaign that made investing feel approachable, not intimidating.
Bloom Investing is a personal finance and investing app built specifically for Gen Z. In a space dominated by intimidating financial jargon or "get rich quick" content, Bloom needed authentic voices to build trust -- but first they needed to know the channel would actually perform.
The challenge: test whether creator-led Snapchat content could drive paid-style performance metrics at scale before committing to a larger influencer budget. REACH ran a tightly scoped two-creator pilot to find out.
REACH ran a tightly scoped performance pilot activating two creators on Snapchat -- Caitlin and Riley -- optimizing creative and CTAs to test view efficiency, click-through behavior, and cost benchmarks against traditional paid media.
The goal wasn't just content. It was establishing performance benchmarks that Bloom could use to make a confident decision about scaling. Six videos. Two creators. Real data that told the full story.
When your creator understands your product, the content writes itself.
From a two-creator Snapchat pilot -- proving creator content could move at scale
11,000 clicks at $0.50 CPC -- competitive with paid media, driven by authentic creator content
Performance benchmarks established to inform Bloom's decision on scaling the creator channel
Bloom wanted data, not promises. REACH ran a performance-first creator pilot on Snapchat with two creators -- Caitlin and Riley -- optimizing creative and CTAs across six videos to test view efficiency, click-through behavior, and cost benchmarks against traditional paid media.
350,000+ views. 11,000 clicks at $0.50 CPC. $16.43 CPM. The pilot gave Bloom a concrete, comparable dataset to evaluate the creator channel against their existing paid media spend -- and a clear roadmap for what scaling confidently would look like.